Wirex Establishes Italy as Primary Crypto Hub for EEA, Strengthens Local Team with Key Hires

Wirex, a global Web3 leader and award-winning money app, has officially selected Italy as the strategic base for its cryptocurrency business in the European Economic Area (EEA). The move marks a key milestone in the company’s rapid growth journey and reinforces its long-term commitment to delivering regulated, innovative crypto services across Europe.

With over 6 million users globally and a decade of proven success, Wirex continues to lead the way in bridging the worlds of traditional finance and digital assets. Headquartered in London, Wirex holds multiple licences across the UK, EEA, Asia-Pacific, and beyond, operating as a trusted, compliant provider in some of the world’s most regulated financial markets.

Wirex’s decision to establish its European crypto operations in Italy comes as the country emerges as a growing hub for blockchain innovation and adoption. The expansion underscores the firm’s bullish outlook on the region’s regulatory clarity and market potential.